Video Ad Specs by Platform: 2025 Guide for Beverage Brands

Why Specs Matter

Using the wrong video specs costs you money. Platforms deprioritize content that doesn't meet their requirements, and improperly formatted ads look amateur to consumers.

Here's every spec you need for beverage brand video in 2025.

Meta (Facebook & Instagram)

Feed Videos

| Spec | Requirement | |------|-------------| | Aspect Ratio | 1:1 (square) or 4:5 (vertical) | | Resolution | 1080 x 1080 (1:1) or 1080 x 1350 (4:5) | | Length | 1 sec - 240 min (15-30s recommended) | | File Size | Max 4GB | | Format | MP4 or MOV |

Reels

| Spec | Requirement | |------|-------------| | Aspect Ratio | 9:16 (vertical) | | Resolution | 1080 x 1920 | | Length | 3-90 seconds | | File Size | Max 4GB | | Format | MP4 |

Stories

| Spec | Requirement | |------|-------------| | Aspect Ratio | 9:16 | | Resolution | 1080 x 1920 | | Length | 1-15 seconds per story | | Format | MP4 |

Meta Ads Best Practices

• Front-load your message (3-second hook rule)
• 15 seconds is the sweet spot for ad delivery
• Use captions—85% watch with sound off
• 4:5 vertical outperforms 1:1 in feed placements

TikTok

Organic & Ads

| Spec | Requirement | |------|-------------| | Aspect Ratio | 9:16 (vertical) | | Resolution | 1080 x 1920 minimum | | Length | 5-60 seconds (up to 10 min for some accounts) | | File Size | Max 500MB | | Format | MP4 or MOV |

TikTok Best Practices

• Hook in first 1-2 seconds
• Native-feeling content outperforms polished ads
• Use trending sounds strategically
• 15-30 seconds optimal for ad conversions

YouTube

Standard Videos

| Spec | Requirement | |------|-------------| | Aspect Ratio | 16:9 (horizontal) | | Resolution | 1920 x 1080 (1080p) or 3840 x 2160 (4K) | | Length | No limit | | File Size | Max 256GB | | Format | MP4 (H.264) |

YouTube Shorts

| Spec | Requirement | |------|-------------| | Aspect Ratio | 9:16 (vertical) | | Resolution | 1080 x 1920 | | Length | 60 seconds max | | Format | MP4 |

YouTube Ads

| Ad Type | Length | Skip Option | |---------|--------|-------------| | Bumper | 6 seconds | Non-skippable | | Skippable In-Stream | 12 sec - 3 min | Skippable after 5 sec | | Non-Skippable | 15-20 seconds | Non-skippable |

YouTube Best Practices

• Strong 5-second hook for skippable ads
• Include CTA in first 5 seconds for bumpers
• Use end screens and cards for longer content

LinkedIn

Video Ads

| Spec | Requirement | |------|-------------| | Aspect Ratio | 1:1, 4:5, 16:9 | | Resolution | Minimum 360p | | Length | 3 seconds - 30 minutes (15-30s recommended) | | File Size | Max 200MB | | Format | MP4 |

LinkedIn Best Practices

• B2B angle for beverage industry content
• Professional tone without being boring
• Use captions (most watch muted at work)

Universal Production Guidelines

Always Deliver

• 4K master file (future-proof)
• 1080p web-optimized versions
• Platform-specific exports

File Naming Convention

`` BrandName_ProjectName_Platform_AspectRatio_Length_v1.mp4

`

Example:

`

OCT_SummerLaunch_TikTok_9x16_15s_v1.mp4

``

Audio Specs

• Stereo (2 channel)
• 48kHz sample rate
• -14 LUFS integrated loudness
• -1dB true peak maximum

Platform Priority for Beverage Brands

Based on typical beverage brand audiences:

TikTok - Highest engagement for beverage content

Instagram Reels - Strong reach, good for brand building

Meta Feed - Essential for retargeting

YouTube Shorts - Growing platform, SEO benefits

YouTube Pre-roll - Effective for awareness campaigns

Export Checklist

Before delivery, verify:

• [ ] Correct aspect ratio
• [ ] Resolution meets minimum
• [ ] Length within platform limits
• [ ] File size under maximum
• [ ] Captions included
• [ ] Audio levels correct
• [ ] No letterboxing or pillarboxing