Beverage Video Production Timeline: From Brief to Final Delivery

The Production Timeline Overview

Understanding how long beverage video production actually takes helps you plan campaigns and set realistic expectations. Here's the real timeline breakdown.

Phase 1: Discovery & Strategy (Days 1-3)

What Happens

• Initial consultation call
• Brand and product review
• Competitive landscape analysis
• Goal and KPI definition

Your Involvement

• Share brand guidelines
• Provide product information
• Define success metrics
• Discuss budget parameters

Deliverable

Signed project agreement and production schedule.

Phase 2: Pre-Production (Days 4-10)

Creative Development (Days 4-6)

• Concept development
• Storyboard or shot list creation
• Script writing (if applicable)
• Mood board assembly

Production Planning (Days 7-10)

• Location scouting or studio booking
• Equipment and crew scheduling
• Talent casting (if needed)
• Props and styling planning
• Product/sample coordination

Your Involvement

• Approve creative concepts
• Provide product samples
• Review and approve shot list
• Confirm talent selections

Deliverables

• Approved creative brief
• Final shot list
• Production schedule and call sheet

Phase 3: Production (Day 11-12)

Shoot Day Execution

A typical content day runs 8-10 hours:

| Time | Activity | |------|----------| | 7:00 AM | Crew call, setup begins | | 8:00 AM | Lighting and staging | | 9:00 AM | Product prep, hero shots | | 12:00 PM | Lunch break | | 1:00 PM | Variant captures | | 3:00 PM | Detail and B-roll shots | | 5:00 PM | Review and pickup shots | | 6:00 PM | Wrap |

Your Involvement

• On-set presence (recommended)
• Real-time feedback
• Approve hero captures
• Flag any concerns immediately

Deliverables

• Raw footage captured
• Selects identified
• Notes for post-production

Phase 4: Post-Production (Days 13-21)

Editing (Days 13-16)

• Footage organization and selection
• Assembly edit of hero content
• Music selection and sound design
• Color correction
• Graphics and text overlays

Review Round 1 (Days 17-18)

• First cut delivery
• Client feedback collection
• Revision notes compiled

Revisions (Days 19-20)

• Implement feedback
• Fine-tune timing and pacing
• Audio mixing
• Platform-specific exports

Final Delivery (Day 21)

• Final approval
• All formats exported
• Files organized and delivered

Your Involvement

• Review edits promptly (24-48 hour turnaround ideal)
• Consolidate feedback from stakeholders
• Final sign-off

Deliverables

• All final video files
• Platform-optimized exports
• Raw footage archive (if requested)

Total Timeline Summary

| Phase | Duration | Cumulative | |-------|----------|------------| | Discovery | 3 days | Day 3 | | Pre-Production | 7 days | Day 10 | | Production | 1-2 days | Day 12 | | Post-Production | 9 days | Day 21 | | Total | 3 weeks | |

Rush Production Options

Need it faster? Rush production is available:

Expedited (2 weeks)

• Compressed pre-production
• Priority editing
• 25% expedite fee

Rush (7-10 days)

• Minimal pre-production
• Same-week editing
• 50% expedite fee

Emergency (Under 7 days)

• Available for retainer clients only
• Case-by-case pricing

What Affects Timeline

Things That Speed Up Production

• Clear creative direction from start
• Product ready and available
• Quick approval turnaround
• Single decision-maker
• Existing brand guidelines

Things That Slow Down Production

• Unclear objectives
• Multiple approval layers
• Scope changes mid-project
• Product shipping delays
• Holiday/weekend gaps
• Extensive revisions

Planning Your Project

For best results, work backwards from your launch date:

Launch Date: X

• Final delivery: X - 7 days (buffer for upload/scheduling)
• Start post-production: X - 21 days
• Shoot day: X - 28 days
• Start pre-production: X - 35 days
• Kick off: X - 5-6 weeks

This gives you a comfortable timeline with buffer for unexpected delays.