What You Get From a Content Day: Deliverables for Beverage Brands

The Content Day Model

A content day is our most efficient production format for beverage brands. Rather than scoping individual videos, we plan a single shoot day designed to capture everything you need for weeks of content.

Here's exactly what you can expect.

Pre-Production (Before the Shoot)

What's Included

• Creative brief session
• Shot list development
• Styling and prop planning
• Location scouting (if applicable)
• Schedule and call sheet

Your Deliverables

• Approved creative brief document
• Detailed shot list
• Production timeline

Shoot Day Captures

Hero Content

The centerpiece content—your best, most polished piece. This is typically 15-30 seconds and showcases your product at its best.

• Product hero shots
• Liquid pours and action
• Lifestyle/use-case footage
• Detail and texture captures

Variant Content

Different angles, backgrounds, or messaging approaches on the same concept. Essential for A/B testing ads.

• Alternative hooks
• Different backgrounds
• Various product angles
• Multiple talent takes (if applicable)

Platform-Native Captures

Content shot specifically for each platform's format, not just cropped versions.

• True vertical (9:16) compositions
• Square (1:1) framings
• Horizontal (16:9) captures

Post-Production Deliverables

Edited Finals

From raw footage, you'll receive:

Hero Spot: Your primary piece, fully edited with music, color grade, and polish.

Variant Edits: 2-4 variations testing different hooks, pacing, or CTAs.

Platform Cuts: Each piece reformatted for:

• Instagram Reels / TikTok (9:16)
• Instagram Feed (1:1)
• YouTube / Website (16:9)

Length Variations

Every piece cut to:

• 6-second bumpers
• 15-second standard
• 30-second extended
• 60-second long-form (where applicable)

File Specifications

All delivered in:

• 4K master files
• Compressed web versions
• Platform-specific exports (H.264, ProRes)

Typical Content Day Output

For a single-SKU beverage brand:

| Deliverable Type | Count | |-----------------|-------| | Hero Spot | 1 | | Variant Edits | 3-4 | | Platform Formats | 3 per piece | | Length Cuts | 2-3 per format | | Total Files | 25-40 |

Maximizing Your Content Day

Do This

• Have product ready and chilled
• Provide brand guidelines in advance
• Be available for on-set decisions
• Share your top-performing past content

Avoid This

• Last-minute product changes
• Unclear approval chains
• Undefined creative direction
• Rushing pre-production

What This Costs

A single content day with OCT starts at $3,500 (The First Drop) and includes:

• Full pre-production
• Half-day shoot
• Post-production for 2-3 videos
• Vertical + horizontal formats

For brands needing more volume, our retainer packages include regular shoot days at better rates.