How Much Does Beverage Video Production Cost? A Complete 2025 Guide

The Real Cost of Beverage Video Production

If you're a beverage brand founder or marketing director researching video production costs, you've probably seen quotes ranging from $2,000 to $50,000+. The truth is, pricing varies wildly based on what you actually need.

This guide breaks down exactly what drives beverage video costs, so you can budget effectively and avoid overpaying—or underspending on content that won't convert.

What Affects Beverage Video Pricing?

Production Complexity

Not all video shoots are equal. A simple product-on-white shoot costs significantly less than a lifestyle campaign with models, multiple locations, and complex liquid effects.

Low complexity ($3,500-$6,500):

• Single product focus
• Studio or simple location
• 2-4 final deliverables
• Basic editing and color

Medium complexity ($6,500-$12,000):

• Multiple products or variants
• 1-2 styled locations
• 5-8 final deliverables
• Motion graphics, advanced color

High complexity ($15,000-$30,000+):

• Full campaign production
• Talent and multiple locations
• 10+ deliverables
• Premium post-production

Shoot Days Required

Each shoot day adds cost. The good news: experienced beverage producers can capture more content per day than generalist video teams.

A typical single-day shoot with OCT yields 5-8 unique content pieces—enough for 2-3 weeks of ad creative rotation.

Deliverable Count and Formats

Every platform has different specs. A single hero concept might need:

• 9:16 vertical for Reels/TikTok
• 1:1 square for feed
• 16:9 horizontal for YouTube
• Multiple lengths (6s, 15s, 30s)

Reformatting and re-editing adds to the final cost. Plan for this upfront.

Project vs. Retainer Pricing

One-Off Projects

Best for: Product launches, seasonal campaigns, or brands testing video for the first time.

Typical range: $3,500-$15,000 per project

Pros:

• No ongoing commitment
• Full ownership of assets
• Clear scope and deliverables

Cons:

• Higher per-piece cost
• Longer lead times
• No relationship pricing

Retainer Packages

Best for: Brands running always-on ad campaigns who need consistent fresh content.

Typical range: $3,500-$10,000/month

Pros:

• 40-60% lower cost per piece
• Priority scheduling
• Faster turnaround
• Consistent brand look

Cons:

• Monthly commitment (typically 3-6 months)
• Requires content planning

How to Budget for Your Beverage Brand

Startups and Emerging Brands

If you're pre-revenue or early stage, start with a single project to validate your video strategy. Budget $3,500-$6,500 for:

• 1 shoot day
• 3-5 deliverables
• Enough content to test 2-3 ad angles

Growth-Stage Brands

Running ads consistently? You need consistent content. Budget $3,500-$6,000/month for:

• 4-10 new videos monthly
• Mix of hero and variant content
• Platform-optimized formats

Established Brands

Competing with major players requires premium content at scale. Budget $10,000+/month for:

• 12+ videos monthly
• Campaign-level production value
• Full creative direction

The Hidden Costs to Watch For

Most quotes don't include:

• Talent fees (if using models)
• Location permits
• Product shipping/handling
• Rush fees for tight deadlines
• Music licensing

Always ask what's included and excluded before signing.

Start with The First Drop

Not sure where to begin? The First Drop is our $3,500 starter project designed for brands testing video for the first time or wanting to see what working with OCT looks like.

You get:

• Half-day shoot
• 2-3 scroll-stopping videos
• Vertical + horizontal formats
• Zero commitment to ongoing work

It's the lowest-risk way to get professional beverage video and see if we're the right fit for your brand.

Learn about The First Drop →

Or if you're ready to scope something specific, book a call to discuss your project.