What Is a Video Retainer? A Guide for Beverage Brands
Understand the video retainer model and why it works for beverage brands running always-on marketing. Learn how retainers compare to project-based work.
3 min read
🔄Complete Guide
Video Retainers Explained
A monthly partnership for consistent, always-on video content. Learn how retainers save 40-60% versus project rates while keeping your ad creative fresh.
4Articles
15Min Total Read
01
Understanding Retainers
What retainers are and how they work
02
Working With Us
What to expect month-to-month
What to Expect in Your First Month on a Video Retainer
A week-by-week breakdown of your first month working with a video production retainer. From onboarding to first deliverables, here's exactly what happens.
5 min read
How Video Retainers Scale with Your Brand's Growth
Learn how to evolve your video retainer as your brand grows. From starter package to full creative partnership, here's the scaling path for beverage brands.
4 min read
03
Deliverables & Output
What you get each month
What You Get From a Content Day: Deliverables for Beverage Brands
See exactly what a professional content day produces for beverage brands. From hero spots to platform variants, understand what to expect from your shoot.
3 min read
Product Ad Day: What We Capture and Why It Works
A breakdown of what happens during a Product Ad Day shoot. See exactly what content we capture, how we maximize efficiency, and why this format works for beverage brands.
5 min read
Frequently Asked Questions
What's the difference between a retainer and project-based work?
Retainers provide ongoing monthly content at a predictable cost, while projects are one-time engagements. Retainers typically cost 40-60% less per piece because we can batch production and maintain momentum.
How long is the minimum commitment?
Our retainers start with a 3-month commitment. This allows time to establish your visual style and optimize the workflow. After the initial period, agreements move to month-to-month.
What if I'm not ready for a retainer?
Start with The First Drop ($3,500) - our single-project package. It's designed as a trial that can transition into a retainer if we're a good fit.