🎯Complete Guide

Ad Creative Playbook

The creative strategies that make beverage ads perform. From hook frameworks to platform optimization, build ads that stop the scroll and drive conversions.

3Articles
14Min Total Read

Frequently Asked Questions

What makes a beverage ad "scroll-stopping"?

The first 3 seconds are critical. Strong hooks—visual, audio, or text—that interrupt the scroll pattern and create curiosity. Then deliver on that hook with a clear message.

Should my ads look polished or native?

It depends on the platform. Meta feed can support polished content. TikTok and Reels perform better with native-feeling creative. The best approach: test both and let data decide.

How many ad variations do I need?

Most brands running paid ads need 3-6 new creative pieces per month to combat ad fatigue. More variations mean more testing opportunities and longer-running winners.

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